Privacy Policy

Last updated: 4 October 2026

Stoke Directory ("we", "us") is committed to protecting your privacy. This policy explains what data we collect and how we use it.

Data we collect

• Customer enquiry submissions (name, email, optional phone and postcode, and request details)
• Public business contact details used for carefully targeted business-to-business listing outreach
• Records of marketing objections and opt-outs so that we do not contact those addresses again
• Analytics data (via Google Analytics, if enabled)
• Aggregate listing activity such as profile views and website, phone, email and directions clicks

How we use your data

We use submitted data to review and manage listings, respond to enquiries and improve the directory. We may contact a limited company or other corporate business using a public business contact address to tell it about its directory listing and the free claim process. Our lawful basis for this targeted corporate outreach is our legitimate interest in maintaining accurate listings and growing the directory.

When you send a customer enquiry, we use your consent to share the details with the business you selected so it can respond. If that listing has not yet been verified by its owner, we hold the request for manual review instead of sending personal details to an unverified address. We retain enquiry records only for as long as needed to route the request, measure the service and deal with any follow-up or legal obligation.

We count aggregate activity on individual business listings so verified owners can see whether Stoke Directory is producing attention and customer actions. These listing totals do not store a visitor name, email address, form contents or a persistent visitor identifier, and owners cannot see individual visitor identities. View and click reporting began on 20 September 2026; completed enquiry totals may include earlier submissions.

We do not sell personal data. We do not cold-email sole traders or ordinary partnerships without consent. Every business outreach message identifies Stoke Directory and explains how to opt out. If you object, we stop the marketing and retain only the minimum suppression record needed to honour that request.

Your rights

You can ask for access, correction or deletion of personal data and can object to direct marketing at any time. Email us with “opt out” in the subject and we will suppress the address from future outreach.

Contact

Email: hello@stokedirectory.co.uk